Pays 510Media up to $132,000 to learn why families left OUSD and plan an enrollment campaign

The district is hiring 510Media to hold focus groups and listening sessions with families who did not enroll or who left OUSD schools. The company will then turn what it learns into a plan for a targeted media campaign to improve enrollment. The work runs from January 4 to June 30, 2023, for up to $132,000. The service period began before the board's vote.

Plain-English summary written by AI from the official text. AI summary · amounts checked against official text

Pulled from the consent vote. Taken off the consent vote, then approved on a later consent report on April 26.

Apr 12, 2023 · Postponed to a Date Certain. Postponed to a Date Certain.

Apr 26, 2023 · Adopted on the General Consent Report (passed). A motion was made by Vice President Thompson, seconded by Director Davis, to Approve the General Consent Report. The motion carried by the following vote.

Vendor / partner: 510Media · Oakland, CA
Action: New agreement
Category: Food, transportation & operations
Term: Jan 4, 2023 – Jun 30, 2023
This vote: $132,000
Funding: 0040 - AB1840 Unrestricted
Resource / site: 0040-907
Vendor no.: 000197
Presented by: Chief Systems and Services Officer
File: 23-0550 · agenda T.-1
Outcome: Adopted on the General Consent Report, Apr 26, 2023

Official text

Approval by the Board of Education of a Services Agreement 2022-2023 by and between the District and 510Media, Oakland, CA, for the latter to facilitate focus groups and listening sessions composed of families who did not enroll in OUSD schools and/or left OUSD schools for competing systems; compile these insights and learnings and use them to plan a targeted media campaign designed to improve enrollment both short-term and long-term; provide deliverables including a summary of insights and a plan for the media campaign, via the Student Assignment Department, for the period of January 4, 2023 through June 30, 2023, in an amount not to exceed $132,000.00.

History

Apr 12, 2023 Postponed to a Date Certain
Apr 26, 2023 Adopted on the General Consent Report

Also on the agenda: Apr 26, 2023

This is an independent project created to provide transparency to the OUSD Community, and is not affiliated with Oakland Unified District. All data used to create the Consent Report Tracker is made public by Legistar, OUSD's official platform for posting legislative records. Plain-English summaries are written by AI with narrow parameters based upon the official text of the reports. Read about how all this works.