Pays 510Media up to $132,000 to study why families left OUSD and plan an enrollment media campaign
510Media will hold focus groups and listening sessions with families who did not enroll or who left OUSD schools. It will then write a summary of what it learned and a plan for a targeted media campaign to improve enrollment. The work runs from January 4, 2023 through June 30, 2023 through the Student Assignment Department.
Plain-English summary written by AI from the official text. AI summary · amounts checked against official text
- Vendor / partner
- 510Media · Oakland, CA
- Action
- New agreement
- Category Categories and sub-categories are assigned by AI from each item's official text, using a fixed set of definitions. They can be wrong. How categories work
- Food, transportation & operations
- Term
- Jan 4, 2023 – Jun 30, 2023
- This vote
- $132,000
- Funding
- 0040 - AB1840 Unrestricted
- Resource / site
0040-907- Vendor no.
000197- Presented by
- Chief Systems and Services Officer
- File
23-0550· agendaT.-1- Outcome
- Adopted on the General Consent Report, Apr 26, 2023
Official text
Approval by the Board of Education of a Services Agreement 2022-2023 by and between the District and 510Media, Oakland, CA, for the latter to facilitate focus groups and listening sessions composed of families who did not enroll in OUSD schools and/or left OUSD schools for competing systems; compile these insights and learnings and use them to plan a targeted media campaign designed to improve enrollment both short-term and long-term; provide deliverables including a summary of insights and a plan for the media campaign, via the Student Assignment Department, for the period of January 4, 2023 through June 30, 2023, in an amount not to exceed $132,000.00.
History
- Postponed to a Date Certain
- Adopted on the General Consent Report
Also on the agenda: Apr 12, 2023