510Media

OUSD vendor no. 000197OrganizationOakland, CAOn the consent report Dec 1, 2021 – Aug 28, 2024

$556Knot to exceed, approved on consent
5items approved on consent
5official Legistar records, all years

About this vendor

No description yet.

A description appears only when an AI researcher matches this vendor to public sources with high confidence and a second, independent AI review confirms it. A vendor can be left out because it has little public presence online, its name matches other organizations, its sources couldn't be verified, or it hasn't been researched yet. That says nothing about the vendor itself, and the official records below are complete either way. How this works.

What the district contracts them for

  • Food, transportation & operations 4
  • Governance & board business 1
  • New agreement 5

Categories and action types are this tool's classification (AI-assigned, then checked), not Legistar fields. How this works.

Official information from Legistar

Legistar has no vendor profile; a vendor appears only as the vendor number on each record. These fields come from the official records listed at the bottom of this page.

OUSD vendor number
000197
Named in the agenda text as
510Media; 510 Media; 510 MEDIA
Presenting offices
Chief Systems and Services Officer (3); Chief of Staff (1); General Counsel (1)
Record types
Agreement or Contract (5)
Funding sources
0040 - AB1840 Unrestricted; 9038 - EatLearnPlayFdnt - Ed Ctr Prog; Child Nutrition School Program; General Purpose
Resource / site codes
0040-9075310-9919038-913

Approved on the consent report (5)

  1. Approves up to $250,000 for 510 Media to shape OUSD's messaging and communications in 2024-25Aug 28, 2024 · T.-35 · 24-2148 · Sep 1, 2024 – Jun 30, 2025 · AdoptedVoted on separately
    $250Knot to exceed
  2. Ratifies $48,000 for 510Media to build a branding package for elementary schoolsMay 22, 2024 · T.-8 · 24-1124 · Apr 12, 2024 – Jun 30, 2024 · Adopted on the General Consent ReportAfter work began
    $48Knot to exceed
  3. Pays 510Media up to $132,000 to study why families left OUSD and plan an enrollment media campaignApr 26, 2023 · T.-1 · 23-0550 · Jan 4, 2023 – Jun 30, 2023 · Adopted on the General Consent ReportAfter work beganDelayed at earlier meeting
    $132Knot to exceed
  4. Pays 510 MEDIA up to $60,000 to create "Choose OUSD" branding materialsApr 27, 2022 · V.-53 · 22-0834 · Jan 1, 2022 – Jun 30, 2022 · Adopted on the General Consent ReportAfter work began
    $60Knot to exceed
  5. Ratifies $66,350 for 510 Media's branding and website design for the Central Kitchen launchDec 1, 2021 · V.-1 · 21-2672 · Oct 12, 2021 – Feb 1, 2022 · AdoptedVoted on separatelyAfter work began
    $66Knot to exceed

Other consent appearances (1)

Earlier appearances of items decided at a later meeting, and items not adopted or not yet acted on. These aren't counted in the totals above.

  1. Pays 510Media up to $132,000 to learn why families left OUSD and plan an enrollment campaignApr 12, 2023 · T.-1 · Adopted on the General Consent Report, Apr 26, 2023
    $132Knot to exceed

All Legistar records (5)

Every Legistar record carrying this vendor number in any year, on consent or not, plus records Legistar links to this vendor's consent items (for example, an amendment's original agreement). Newest first.

DateFileOfficial titleTypeStatus
Aug 28, 202424-2148Services Agreement 2024-25 - 510Media Creative - Office of the General CounselGeneral Counsel · Enactment no. 24-1555 · Plain-English summaryAgreement or ContractPassed
May 22, 202424-1124Services Agreement 2023-2024 - 510Media - Chief Systems and Services OfficerChief Systems and Services Officer · Enactment no. 24-0908 · Plain-English summaryAgreement or ContractPassed
Apr 26, 202323-0550Services Agreement 2022-2023 - 510Media - Student Assignment DepartmentChief Systems and Services Officer · Enactment no. 23-0687 · Plain-English summaryAgreement or ContractPassed
Apr 27, 202222-0834Services Agreement 2021-2022 - 510 MEDIA - Student Assignment DepartmentChief of Staff · Enactment no. 22-0727 · Plain-English summaryAgreement or ContractPassed
Dec 1, 202121-2672Services Agreement 2021-2022 - 510 Media - Nutrition Services DepartmentChief Systems and Services Officer · Enactment no. 21-1956 · Plain-English summaryAgreement or ContractPassed

This is an independent project created to provide transparency to the OUSD Community, and is not affiliated with Oakland Unified District. All data used to create the Consent Report Tracker is made public by Legistar, OUSD's official platform for posting legislative records. Plain-English summaries are written by AI with narrow parameters based upon the official text of the reports. Read about how all this works.

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